Breitling Germany continues its marketing strategy: After successfully promoting their new boutique in cologne in summer 2020, they went on with their next boutique location – Hamburg.

New boutique – new concept

Unlike previous Breitling commercials we decided to announce their new boutique with a more humorous concept. With two separat commercials that build up on each other the swiss watch brand wants to advertise the boutique with its exclusive location in the center of Hamburg. In close consultation with Breitlings marketing we developed the film concepts leading to one day of production and five days of postproduction, scheduled by Spesbona.

With André Hamann and Justin Pezzoni starring we’ve chosen a cast representing the Breitling philosophy in Hamburg. (Almost) always by their side: Their dog Duplo. The four-legged friend takes place in every commercial as a main character and carries the story.