It was a pleasure to provide commercial content to announce the opening of BREITLING’s new boutique in cologne (Germany), focused on targeting a young audience by combining BREITLING’s recent products with lifestyle elements and a young spirit.
The fun part was creating a concept to spotlight the boutique opening with different perceptible landmarks of cologne, while including BREITLING’s brand vibe.
We selected a charismatic cast of models within an age range of 22 to 27 years and brought them into a retro vibe environment.
The story is about four personalities on their different ways to meet at the new boutique. One in a Porsche 911 Targa old-timer, one with a cafe racer motorbike and two by train. The Oldtimer vehicles underline a relaxed retro vibe.
On their way to the boutique the characters pass typical city elements of Cologne like Cologne cathedral, Cologne Main station to establish the place of action. Happy faces in casual environment accompanied by a relaxed, uplifting rock song complete the vibe.
The emotional peak is reached as the actors meet at the boutique to toast with a classic Kölsch to enjoy the stylish, pleasant environment in the chill out area of the boutique with its many interesting details.
We created a content line of short clips, BTS impressions and a full 50 seconds commercial for BREITLING’s social media campaigns.