In summer 2020 the streetwear label PREACH publishes its latest collection „Fearless“ in cooperation with Havana Club and agency Highsnobiety.
„Turning the existing world into something more colorful“ – PREACH
Havana – the heart of Cuba: Inspired by the island, the collection’s message is: express yourself – express the young street spirit of time. A spirit that is not afraid to show feelings and wishes. One letter, seven sentences: PREACH outlines its latest collection and what it means to be fearless.
This message is transformed into a crossmedia film concept by director Mario Bürger while speaking the same language with PREACH Co-Founder/Creative Director Julian Lutz.
The metropolis Lisbon as a film location represents everything the collection stands for. With its bright colors, tiles and ambience the FEELMING production team created the known Havana Club feeling in a vibrant setting with a strong cast showing confident fashion looks.
The performance becomes even more powerful with the audio experience of producer Frizzo by underlining the confidence and playfulness of the collection.
With a main commercial spot and a line-up of online marketing content FEELMING provided PREACH with everything needed to „turn the existing world into something more colorful.“